The Wheel and Axle

Three weeks to go in the Philippines!

Speaking of ads, here’s a little compilation of classic Pinoy ads that I came across recently. Most of these run circles around recent marketing efforts when it comes to creativity.

My Top Three from this compilation. These, in my opinion, remain to be angat sa iba (a cut above the rest), not just for their time but also up to this day.

1. The Sarsi ad is the most magnificent one and could still stand today. Epic, one could even say. The treatise on conformity vs. non-conformity is visualized and choreographed well, and the music and vocals are just astounding.

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Who would’ve thought that Boysen, of all brands, could come up with such a hilarious commercial? 😂 I’m still laughing AF.

Believe me: I so would watch this. Pump up the jam, baby. Pump it up.

Leave it to the Europeans to creatively put the Orange Monster in his place.

This had me in stitches, and by George! I have no idea why I just couldn’t stop laughing.

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This just made me want to visit Palawan even more. Mmm.

Because Russian figure skating champions are just this cool, fun, and epic.

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Guardians of the Galaxy, Vol. 2, which I watched last week, is at the heart of it one big story about family. Yes, what should’ve been the core of the Fantastic Four (that failure of franchise) has been shifted to the sequel of Marvel Studios’ sleeper hit from 2014.

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One month to go!

Looks like Warner Bros. is now overcompensating making up for the purported barebones marketing for Wonder Woman for which they were criticized by the internet last week.

Of course, it’s also true that perhaps, after the debacle regarding the over-saturation of Batman v Superman and Suicide Squad marketing last year which included the spoiler of Doomsday in BvS, they’re trying to practice some restraint. That’s good, but restraint doesn’t mean there should be a huge drop in Wonder Woman visibility so close to the release date.

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